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TANGO
Brand identity & marketing
Tango is a fintech company offering digital rewards and payments as business solutions. During my time at Tango, we accomplished a complete rebrand and simplified the name from Tango Card to simply Tango. This rebrand is one of my favorite projects to date, and the team involved are some of my favorite humans. I hope you enjoy the final product.
Old logo
New logo
The Tango Logo is confidence with a smile (literally). It is deceptively simple. Used consistently and correctly it's goal is to help connect it’s smarts to the hearts and minds of the Tango community.
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The Tango Brand Strategy defines their unique position in the world. Differentiating them from the competition by highlighting their high performance and unparalleled customer service with just the right amount of joy. The Tango Smiles spread joy throughout the Brand, adding a layer of playfulness or signal a moment of celebration.
Website
Business cards & swag
Banner ads
Email template
Association of Certified Fraud Examiners
Marketing design
The Association of Certified Fraud Examiners (ACFE) is the world's largest anti-fraud organization and premier provider of anti-fraud training, education, and resources. Marketing design for ACFE provided opportunities to be involved in a wide range of projects in various media. Below are a few of my favorites.
FRAUD TALK LOGO
Association of Certified Fraud Examiners Podcast
"GREAT PAIR" MARKETING CAMPAIGN
A marketing campaign promoting attendance at ACFE Events. We sent our attendees socks and asked them to take photos of themselves in their ACFE-branded socks and post their sock selfie on social media with the hashtag #ACFEEvents.
SOCIAL MEDIA CAROUSELS
Instagram carousels promoting device safety tips and student loan scam awareness
